Social media strategist: insights on content creation, engagement and more

In this episode, I chat with Prospects social media strategist, Sophia Tang about the key aspects of the role. Sophia explains how a strategist focuses on creating content strategies, understanding algorithms, and engaging with audiences, differentiating this role from that of a content creator. She shares her journey from content creation to strategy, her transition to an in-house position, and how she works with teams to drive engagement with Gen Z and Gen Alpha.

Sophia also discusses the essential hard and soft skills needed for success in the field, including copywriting, time management, and communication. She offers advice for those entering the industry, encouraging ongoing learning and upskilling to stay ahead in the fast-evolving marketing world.

⬇️ Connect with Sophia:

LinkedIn: https://www.linkedin.com/in/sophilicity/

Explore jobs in marketing: https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/marketing-advertising-and-pr/jobs-in-marketing

What can I do with a media studies degree: https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/media-studies

Learn more about digital marketing: https://www.prospects.ac.uk/job-profiles/digital-marketer

This episode was recorded at JISC 15 Fetter Lane: https://www.jisc.ac.uk/contact

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